A pervasive idea and true phenomenon is well articulated here by David Hickey:
"Since there is no absolute authority in the art world, or in the economic world either, we may presume that for every opinion, there is a contrary one. Thus, the social value of a work of art, or an art critic, or a theory, or an institution must be distinguished from its social virtue, since bad reviews, stupid acquisitions, and theoretical attacks, even as they question the social virtue of an object or investment, must necessarily invest it with social value. The raw investment of attention, positive or negative, qualifies certain works of art as "players" in the discourse. So, even though it may appear to you that nearly everyone hates Jeff Koons' work, the critical point is that people take the time and effort to hate it, publicly and at length, and this investment of attention effectively endows Koons' work with more importance than the work of those artists whose work we like, but not enough to get excited about."
Of course, I could quibble with this idea a little bit, but that would just invest it with more value. Dang!
Quote is from Hickey's essay "Dealing" in Air Guitar; Image from Seen Reading